The What and How of Micro-Vacations

  Vacations today are becoming shorter and more frequent as the tourism industry sees the rise of a new trend. Micro-vacations are trips that last three to four days, which allows for more frequent and concentrated trips throughout the year. Around 72 percent of Millennials say that they had gone on at least one micro-vacation in 2018.   Benefits of Micro-Vacations     Cheaper Vacations   The main reason why younger generations prefer micro-vacation is because it is less expensive….

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Why You Should Go Solo Travelling Today

The past decade has seen a surge of solo travel from all age groups. Spontaneity and the fear of missing out are making more solo travellers pack their backs for their next big adventure. The tourism and hospitality industry can attest to this growth as 46 percent of travellers in 2017 were solo travellers. Here’s a shortlist of the reasons behind this trend.   Fewer Restrictions Surveys revealed that 80 percent of travellers prefer to go on a trip independently,…

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How to Use Videos to Your Advantage in Tourism

Consumers today respond better to more visual and straightforward content, which is why videos are such an effective marketing tool. When done right, videos can significantly boost social media engagement since it’s more concise than blog posts and more dynamic than images.   For an industry like tourism and hospitality that relies on selling an experience, mastering video marketing is crucial.    Benefits of  Video Marketing for the Tourism and Hospitality Industry Surveys show that 66 percent of people who…

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The Canadian Way of Life: Introduction for International Students

The world is composed of people who come from various cultures. Being open to distinct cultures helps you accept and respect people who are different from you. The more you connect with people, the more you can understand their points of view and appreciate their unique practices.    One way to expose yourself to different cultures is to study abroad.   But when it comes to studying abroad, what are your primary considerations? Is it attaining a foreign degree, or…

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Eton College’s Official COVID-19 Advisory

Update on COVID 19 16 March 2020 at 8.55 pm PST   To the Eton community:   The global outbreak of the novel coronavirus, known as COVID-19, is a rapidly changing, fluid situation. Eton College takes the health and safety of our students, faculty, staff and other community members very seriously. I am providing the following update on our planning and response.    On March 11, the World Health Organization (WHO) declared that COVID-19 can already be characterized as a…

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Why An Online Persona is Important in the Hospitality Industry

Every business is now going online so competition is stiff even in cyberspace. Hotels and resorts can make their companies stand out by creating an online persona. This doesn’t mean creating a literal character or mascot for a company. It pertains to creating a brand image that sets a company apart from its competitors.   If you want to be part of the hospitality industry, the importance of an online persona is something you should alway be aware of. One…

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The Importance of Investing in Employee Experience

You’ve heard of customer experience, but did you know that employee experience can be just as important to your company? Employee Experience (EX) is the newest human resource strategy that aims to improve your working environment to better attract and retain employees. Today, more than 80 percent of companies are investing in EX, and here’s why.   Improved Productivity A report shows that companies with happy employees outperform their competitors by 202 percent. When they work in a healthy, low-stress…

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A Guide for International Students in Canada

International education offers many benefits to international students. Canada is a popular destination for international students because of its high-quality education, affordable cost of living, and diverse, welcoming community.    If you’re interested in pursuing an education in Canada, here’s a simple guide for you.    Applying to Study in Canada Canada boasts of some of the best universities in the world, most of which score high on university rankings, so students graduate with world-recognized degrees.    What gives it…

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How Tourism Is Growing with ‘New’ Ways to Travel

Effective, well-built transportation systems are an essential part of travel and tourism. They bring tourists to their destination as smoothly and efficiently as possible. New trends in the industry have in fact evolved to include physical travel as part of the experience.    Airplanes     Aviation is one of the biggest advancements not just in tourism but in modern human history as well. Airline companies are constantly evolving and upgrading their service, and that includes improving the passenger’s comfort…

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A Message to the Eton Community on the Coronavirus

  With the second confirmed case of the novel coronavirus (2019-nCoV) in British Columbia, Eton College is monitoring the news closely and will take the necessary precautions to ensure the safety of our students, staff, and the entire community.    Eton College strongly encourages everyone to practice proper health and hygiene, including frequent handwashing. Note that we have also taken additional measures to disinfect our classrooms and offices.    Following the advice of the BC Centre for Disease Control, students…

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How the Internet of Things is Reshaping the Hospitality Industry

If you’ve ever stay at a hotel that uses key cards or occupancy-sensing lights for their rooms, then you’ve already experienced how the Internet of Things (IoT) is being incorporated in the hospitality industry. IoT is a system of interconnected devices that connect to the internet. Whenever you experience an automated action that relied solely on technology, then that’s IoT at work.   The more common examples of this are voice-activated gadgets or smartwatches. These interconnected devices have specific functions…

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Why Personalized Marketing Matters in the Hospitality Industry

Wherever you look, you’ll hear that personalization is the next big thing in marketing. This is especially true for a customer-based industry like hospitality and travel. A marketing strategy that incorporates a personalized, customized approach to product and service delivery can help guarantee the quality of service that your guests receive when they check in at your hotel or choose your establishment for good food or recreation.   What Is Personalized Marketing? This is a kind of strategy where you…

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5 Reasons to Consider Remote Work in Your Business

It started with the option to work from home, and now remote work has come a long way and has become one of the biggest mainstays in business. From an employee’s perspective, there are very clear benefits to remote work, but what about the employers? Turns out that companies have something to gain from it, too, including the following.    More Productive Staff Employees experience a lot of stress from day-to-day tasks, so having flexibility at work will greatly ease…

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A Quick Look at Life as an International Student in Canada

Canada’s high quality of living and welcoming attitude toward foreigners are attracting more international students from around the world. As of 2019, there are already around 700,000 international students enrolled in tertiary education, and they are open to accepting more. If you’re already set to study abroad, here’s what you need to prepare for when living in Canada.   What to Expect When Studying Canada is home to numerous prestigious universities with internationally recognized quality of education.   Universities and…

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Kalai Ponniah Named Vice President for Education Services at Eton College Canada

The senior education management executive, who has more than 20 years of experience in international education and cultural exchange, has been appointed as the VP for Education Services at Eton College from serving as Campus Director since mid-2019. Kalai Ponniah, a senior education management executive who has more than 20 years of experience in the fields of international education and cultural exchange, has been named Vice President for Education Services at Vancouver-based Eton College Canada. Taking on various important roles…

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