E-Commerce: The Key to the Survival of Tourism and Hospitality

In a highly competitive industry like tourism and hospitality, staying up-to-date on the latest business developments is important, and e-commerce is the newest of these developments. Even though it has only emerged this century, e-commerce has become a vital part in driving customer interest. The travel, tourism, and hospitality industry, in particular, rely heavily on this service because their target audiences are people from around the world. 

 

Though the travel bans meant to contain the COVID-19 pandemic have put the industry at a standstill, companies can use the lockdowns to their advantage by stepping up their e-commerce game. They will rarely get another time where so many people are online.

 

E-commerce serves as an alternative marketing tool when potential travelers can’t see first-hand the hotels and their services. Optimizing websites and boosting social media presence can help maintain traction for when operations return to normal. 

 

See how else can e-Commerce help the hospitality industry during these hard times.

 

Increase Conversion

Being forced indoors triggers a longing to travel and get out. Whether it’s the isolation or the threat of the virus, more people are experiencing feelings of missing out.

 

Normally countdown timers are used to show how many rooms remain available, but the pandemic can act as a biological countdown that makes people realize they want to experience the world before they die.

 

Companies can capitalize on this by enticing prospective customers with the idea of traveling after the pandemic has settled. This translates to improved conversion with internet users.

 

Track and Record Traveler Behavior

Companies can use this time to collect data and experiment on which marketing tools work best for their audience. Internet usage is up by 50 percent, and this can still rise with more countries becoming stricter with their lockdowns. Even if people are not booking flights or tours, tourism and hospitality companies can monitor what areas people are most interested in by conducting marketing tests.

 

Target New Markets

Since more focus will be placed on online presence, this is a chance for companies to create ads that target new markets. Ads and messages can be changed to target specific age groups and nationalities. E-commerce can be used to see how these new markets respond to certain strategies.

 

Having good managerial and business skills will be the key to the recovery of the tourism and hospitality industry. Get a head start by training with Eton College’s numerous travel, tourism, hospitality, and business management courses found here.