From travel apps to online check-ins, travelling would be so much more inconvenient without technology to connect us to the rest of the world. As we start a new decade, let’s look back on how technology revolutionized the travel and tourism industry.
Internet of Things (IoT)
Technology has advanced so far that everything can be connected and accessed via the internet. With millions of people travelling each day, IoT has greatly helped the travel and tourism industry in streamlining processes and improving customer experience. It has, for instance, created baggage trackers for airlines and self check-in systems for hotels.
Both travel hosts and guests have benefitted from the expanding reach that come from the advancement of technology. Hotels and tours can now accept customers from across the globe and even collect reservation and full payments from them. The process of booking and cancelling is so much easier now that it’s just one click away.
Social Media Marketing
Between January of 2018 and 2019, the number of social media users grew by 288 million. From a sales and marketing perspective, companies have a better and more efficient way to reach their market by using social media websites to promote their products and services. It’s especially helpful since the generations that are more travel-hungry are also the ones that are more tech-savvy.
Predictions show that by 2020, consumers around the world will handle 85% of their transactions without an agent. Users will be talking to chatbots to address their queries and automated emails are the ones confirming booking information. AI is extremely beneficial for tourism-oriented countries who have to handle users from different time zones.
Geographic Information System (GIS)
GIS stores and analyzes data on a particular area. It also creates a sort of virtual map that people in different kinds of industries use. The most popular ways we see this is through Google Maps and Waze.
Imagine how much more convenient travelling is now that you can use GIS apps to find your way around a foreign land. Countries with complex transportation systems have taken advantage of this system by creating apps that have updated details on train schedules and identifying traffic-heavy streets.
Travellers are personalizing their trips, and the best way they can do that is to search online, which is why the coverage of Wi-Fi is just getting bigger and wider. In the age of connectivity, this advancement in technology allows people to share their experiences just as they’re experiencing it. Tourism companies have also come to rely on the internet for their day-to-day operations. You can even have Wi-Fi access at the top of Mt. Everest!
One way the travel and tourism industry adapts to change is by gathering and studying data, and analytics are a big part of the picture. It tells them the behavior and patterns of travellers, and it can even predict where the next big travel hub is. Hotels use them to identify how much their guests spend, reason for staying, and their country of origin.
Nowadays, it’s hard to imagine what travelling is like now with technology. The impact it has on travel and tourism doesn’t end here, especially with the rise of robots, virtual reality, and voice recognition. Witness how technology shapes the travel and tourism firsthand by starting a career in the industry. Make the first step by applying to a reputable travel and tourism program.