Online reviews are a big deal for hospitality businesses. For dedicated wanderers, spending time browsing the tourism world online is pretty common and nearly all travellers today use internet resources when planning a trip. Therefore, great reviews are an important driver of business for tourism organizations and bad reviews can leave a lasting impression on would-be customers.
Here’s a look at some of the main reasons why good online reviews will be important to business success after hotel management training.
After Hotel Management Courses, You Might See That Reviews Are Reassuring
Many people will be reluctant to bring their business to a company that has no online reviews—why take a chance on something that nobody else liked enough to talk about? For that reason, it’s very important for hotel management professionals to encourage guests to leave reviews after or during their stay.
If you’re working at a hotel and encounter a guest who seems happy with their stay, consider suggesting they leave a review online! If they’re satisfied, most people won’t mind and it can make a big difference in getting more guests to stay at your hotel in the future.
Having many Good Reviews Can Improve Business Exposure
Many online review platforms, such as Yelp, Google Maps, Trip Advisor, and more, allow users to search for hotels, restaurants, and other businesses by filtering the results by customer’s ratings and reviews. This means businesses with good review scores are more likely to be seen online than those with lower scores.
For this reason, it’s more important than ever for tourism businesses to hire qualified and passionate professionals who can satisfy guests. By earning a Hospitality Management diploma in Vancouver, you will have proof that you have top-quality training in your field and that you will be the type of employee who can help keep guests happy and put a hospitality business on the online map.
Good Reviews Offer the Chance to Interact and Build Relationships
Many online review platforms offer businesses the option to respond to reviews, and this can be very valuable. If you notice that someone has taken the time to leave your workplace a glowing review, consider reaching out to thank them, tell them you’re looking forward to seeing them again, and maybe even offer a drink on the house the next time they visit. This type of engagement can make guests feel like they’re appreciated and it’s a good way to start lasting, lucrative relationships.
Grads of Hospitality Colleges Can Use Good Reviews to Learn What They’re Doing Well
Good reviews boost confidence, but they can also be very instructive. Frequent praise of a service or facility means you’re doing something right, so keep it up! But if you see a trend of people pointing to the same areas that need improvement—for example, perhaps guests don’t like the hotel restaurant menu or the linens—it might be time to make some changes.
Your hotel management courses will cover everything from managing housekeeping, to beverage operations, and beyond. Use your professional industry training to improve any shortcomings, and keep an eye on reviews. The better they get, the surer you can be that the business is moving in the right direction.
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