If you love travel, you might be more than a little familiar with some of the top travel blogs out there. Famous travel blogs, from The Blonde Abroad to Dan Flying Solo, are a delight to browse. For travel aficionados, becoming a travel blogger can be a dream come true. It’s a career that offers the opportunity to travel the world, connect with people from all over, and help new and experienced travellers plan out their own journeys.
Here are some useful tips to help you start a professional travel blog and build upon what you’ve learned at school.
Use Skills Learned in Tourism Business Administration to Find Your Audience
The most important things to keep in mind when you are starting a travel blog are these two questions: who are you writing for, and why are they interested in what you have to say?
In order to have a successful blog, you must do something called finding your niche. This means that you have to decide what specific information you want to share with your target audience. A travel blog has to be useful, otherwise you’ll have a hard time attracting and growing an audience. Savvy travel tips, stunning photos, and a unique take on the world will help your travel blog shine.
Try covering topics you were particularly fascinated by when studying tourism business administration. Were you especially drawn to sustainable tourism? Do you love learning about new cultures, and want to share your passion with the world? Or maybe discovering new foods is one of your favourite things about travelling to a new destination. Whatever your passion, your particular perspective can help make your blog unique.
Remember to Provide Value With Your Travel Blog
Helpful travel tips, recommendations for food and drinks, details on where to stay, and suggestions on entertaining places to visit are all important aspects to include. Readers often want useful tips and tricks, so it’s important to bring your professional insights to the forefront. The more useful the information is to someone, the more likely they will share it with others, increasing the popularity of your blog. It’s also good to pick something you are interested in or have a passion for, because being genuine and knowledgeable will help earn new readers.
Readers also love seeing plenty of pictures and videos of destinations. This helps visual learners really engage with your writing. In addition, your GoPro shots, selfies, and other visual aids can help to really capture a destination, so don’t be afraid to add these elements to your blog!
Don’t Be Afraid to Venture Off the Beaten Path
As you learned in business administration training for the tourism industry, tourism geography is an important aspect of travel. Major tourist destinations have the advantage of being easily recognized by a large audience. This also means, however, that other travel blogs will have already featured them. That makes it harder for you to stand out as a leading voice on a popular destination.
In order to be noticed, try picking an interesting destination that is less visited, or an interesting thing to do in a popular tourist spot that someone else may not have thought of covering. People will want to hear about something that you did in your travels that was exciting, challenging, or out of the ordinary. If your blog only covers topics that everybody has heard of before, you might have a harder time attracting readers.
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