Tourism and hospitality is a fast-paced industry that’s always evolving. It’s essential for companies to use the data they have to predict possible trends in the future and adapt to them accordingly. Check out these ongoing trends that could revolutionize your business in this growing sector.
Eco-Friendliness and Sustainability
The rise of the climate change movement affects all industries, and the hospitality industry is no exception. Travellers today want hotels that are going green. Hotels need to invest in methods that conserve water and energy. Recycling and reducing food waste are also rising trends in hotels and establishments. In addition, restaurants are offering more vegan and vegetarian options in hopes of helping reduce carbon emissions.
Social Media Marketing
Posting deals and promos on social media accounted for up to 60 percent of the profit earned by the hospitality industry. Social media marketing is one of the best ways hotels and resorts can promote themselves because it brings ads directly to their target audience. You can also personalize each ad, so they are sent to a specific group of people with specific goals and intents.
Online Booking Apps
Travellers want convenience right on their smartphones. Make sure your websites and mobile apps are running smoothly for 2020 because surveys show that 58 percent of people prefer to book through apps. Once you already have an established brand and loyal customers, then it will be a lot easier for you to direct bookings and transactions.
Artificial Intelligence (AI)
Answering inquiries and concerns about booking will be a lot easier now with the emergence of AI. Things like chatbots are a great way to improve customer service. They can also be used to sort through data or make simple adjustments to your customer’s booking information.
With the number of travellers expected to grow to up to 1.6 billion in 2020, the travel and hospitality industry will see more millennial and Gen Z travellers. Despite having less money, young people have more time and value their vacations more. This is why the World Tourism Organization estimates that almost 370 million young travellers will spend a total of $400 billion next year.
The hospitality will continue to rise, especially with all this new tech that makes life more efficient. You can take advantage of this booming industry and start a career inside this wonderful world with the help of our hospitality management programs.