World travellers are increasingly finding ways to combine two of their favourite things: wine and tourism. An estimated 40 per cent of the world’s wine is now consumed outside its country of origin, up from 22 per cent in 2000. With refined palettes around the globe, wine tourism is an increasing source of revenue in wine-rich countries, driving economies in places like California and Southern France.
A chance to combine great tastes with vivid scenery, wine tourism accounts for an estimated 3 million yearly visitors to Canada—and $476 million in direct tourism revenue. Naturally, this is exciting news for tourism professionals. With a range of tours and travel options, wine tourism is a force to be reckoned with, especially in British Columbia.
Are you curious to know how droves of wine tourists might shape your future tourism career? Keep reading to find out more!
Wine Tourism Is not One-Size-Fits-All
Popular wisdom might suggest that standard wine tours would suit all tastes. Yet, even wine lovers disagree sometimes. While some wine tourists are looking for a good time in the sun, others prefer a more educational experience, gaining on-the-ground knowledge to suit their interests. In some cases, wine tours can be part of a larger trip or activity, with visitors passing through on bicycles or partaking in cooking classes. ‘Wine tourism’ does not imply a fifty-fifty split, either. Many tourists prefer a quick visit of the vineyard on their way to other destinations, while others could spend all their time learning and sipping.
These many preferences are good for tourism careers, with a variety of services and opportunities suited to each wine lover’s ideal visit. With greater possibility for customization, wine tourism can vary by tour size, depth of knowledge, duration of stay, and mode of transportation. Whereas some visitors simply find themselves in a wine region, others will have booked a wine-friendly hotel to fulfil a lifelong dream. Tourism experts maximise the full potential of vineyard visits, with options for casual visitors and expert guests.
A Wine Tourism Career Is a Fun Niche for Grads
Working in wine tourism after graduating with a diploma in tourism management is an excellent way to specialize within the tourism sector, gaining valuable expertise in a growing field. Tourism professionals can carve out an important role by connecting guests with the most flavourful destinations and by providing them with interesting information on their destinations.
There is no shortage of wine-related facts. BC alone counts over 250 wineries, totalling more than 80 grape varieties. Internationally, students can also develop knowledge of popular wine regions, carving out a distinct career within a thriving industry.
Wine Tourism Can Be an Enjoyable Path to Industry Success
Wine tourism is a socially vibrant field that helps professionals develop strong and fruitful relationships. Tourism pros grow personal networks to include the many experts that work with wines, including vinters, vineyard owners, sommeliers, and cellar managers. Wine tourism consolidates professional relationships in an enjoyable setting. This industry is also a fun way to interact with tourists, bringing them closer to their passion—or simply helping them enjoy a vacation highlight.
Are you looking for a career that capitalizes on the latest tourism trends?
Contact Eton College to know more about our travel and tourism programs in Vancouver.